Last Published March 7, 2023

The following privacy policy (“Policy”) governs how Bluegrass Brothers LLC (“Bluegrass Brothers”, “we”, “us” and “our”) treats information that it collects and receives from you when you access and use our website at and any company information, services and proprietary content, links, search capabilities and other Internet resources provided by us, our affiliates and third parties. This Policy applies to all our activities, including, but not limited to our brands' websites, and all other websites, mobile sites, services, applications, platforms and tools where this Policy appears or is linked (collectively, our "Website").

This Policy is to inform you about how we collect, use, share, and protect Personal Information. Please take a minute to read this Policy so that you can better understand our Website information practices. Any reference to our Website includes its e-mail, text, live chat, and other electronic messages. If you have questions about this Policy, please contact us as described below.

By providing information to us (by any means, whether in correspondence, via our Website or otherwise) you consent to our use of the information you provide in accordance with this Policy. If you do not agree with this Policy or our practices, you may not use our Website. This Policy may change from time to time and your continued use of our Website constitutes your acceptance of those changes. We encourage you to review this Policy periodically.

Text Messaging:

At Bluegrass Brothers, we offer the option for you to receive text messages from us. If you choose to sign up for this service, we will send you information about our promotional offers and other updates. These messages may be based on information automatically collected from your actions on our Website, such as cart abandon messages that use cookies.

If you decide to receive text notifications directly to your mobile phone, we will receive and store the information you provide, including your telephone number and when you read a text message. You have the right to opt-out of receiving text messages from us at any time by simply texting “STOP” to our text messages.

For more information about text messaging policies and procedures, please refer to our Terms and Conditions.

Third Party Sites:

Bluegrass Brothers may provide links to other websites or resources for your convenience. While we have chosen these resources because they are relevant and valuable, we do not direct their development or maintenance. As a result, we do not monitor or review the content, accuracy, or suitability of information contained in those resources or the opinions expressed therein.

Please note that these websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

You acknowledge and agree that we are not responsible for the availability of such external websites or embedded content, or resources, and we are not responsible or liable for any content, advertising, products, or other materials on or available from such websites or resources. We shall not be liable, directly or indirectly, for any damage or loss caused by the use of any such external websites, content, product, or materials. You access, use, and rely upon such external websites content, products, or materials at your own risk.

Please be aware that we are not responsible for the privacy practices of other websites.


Bluegrass Brothers is not directed towards children, and we do not allow individuals under the age of 18 to use our Website. If you are under 18, please do not access our Website or provide any information about yourself, including your name, address, email address, or any screen name or user name you may use.

In compliance with the Children’s Online Privacy Protection Act, if we learn that we have collected or received Personal Information from a child under 13 without verification of parental consent, we will remove such information from our database and cancel the corresponding accounts. If you believe that we may have collected any information from or about a child under 13, please contact us through our “How to contact us” section.

Promotional Communications:

If you have opted-in to receive our e-mail newsletter, we may send you periodic e-mails about our products, including exclusive offers, promotions, or new products. We have a legitimate interest in processing your Personal Information for promotional purposes (see above “How and why we use your Personal Information”).

We will always treat your Personal Information with the utmost respect and never sell or share it with other organizations outside Bluegrass Brothers for marketing purposes.

If you would no longer like to receive promotional e-mail from us, please refer to the "How can you opt-out, remove or modify information you have provided to us?" Section below. If you have not opted-in to receive e-mail newsletters, you will not receive these e-mails. Visitors who register or participate in other Website features such as marketing programs and 'members-only' content will be given a choice whether they would like to be on our e-mail list and receive e-mail communications from us.

How Do We Protect Customer Information?

We take the security of your Personal Information seriously and have implemented various security measures to ensure its safety. Your Personal Information is stored in secured networks and is only accessible by a limited number of authorized individuals who have special access rights to such systems and are required to keep your information confidential. When you place orders or access your Personal Information, we offer the use of a secure server that utilizes Secure Socket Layer (SSL) technology. Any sensitive/credit information you provide is encrypted and stored in our databases, accessible only by authorized personnel.

In the event that you receive an email that appears to be from us, asking for your Personal Information, please do not respond. We will never ask you for your password, username, credit card details, or any other Personal Information via email.

While we strive to maintain the confidentiality and security of your Personal Information, please be aware that the internet is not a completely secure medium, and we cannot guarantee that your information will remain secure. Therefore, you acknowledge and agree that any transmission of your Personal Information is at your own risk.

How and Why We Use Your Personal Information?

We may use the information we collect from you when you register, purchase products, enter a contest or promotion, respond to a survey or marketing communication, surf the website, or use certain other Website features in the following ways:

To personalize your Website experience and to allow us to deliver the type of content and product offerings in which you are most interested, including recommendations and promotions that may be of interest to you.

To allow us to better service you in responding to your customer service requests and to provide technical support.

To quickly process your transactions and for the performance of our contract with you (or to take steps at your request before entering into a contract), including updating and enhancing our customer records and providing our products and services.

To administer a contest, promotion, survey, or other Website features.

To comply with our legal obligations including when we conduct checks to identify our customers and verify their identity.

For our or a third party’s legitimate interests including:

  • to prevent and detect fraud against you or us;
  • to ensure business policies are adhered to;
  • for operational reasons such as improving efficiency, training and quality control;
  • to ensure the confidentiality of commercially sensitive information;
  • for statistical analysis to help us manage our business and improve our products and services;
  • to prevent unauthorized access and modification to a system;
  • to communicate with you about your account and provide updates about your orders or deliveries;
  • to provide you with information, news, and marketing materials about our products and services (and those of selected third parties), including via email, text message, or other means where you have given us consent to do so;
  • to conduct market research and gather feedback on our products and services;
  • to comply with legal and regulatory requirements.

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. We will always consider your rights and interests when processing your Personal Information and will not use it in a way that is incompatible with those rights and interests.

Modifications to this Policy:

This Policy was published on the “Last Updated” date above.

Bluegrass Brothers reserves the right to modify or update this Policy at any time. Any changes to this Policy will be posted on this page, and the "Last Updated" date will be revised accordingly. We encourage you to review this Policy periodically to stay informed about our information practices and your choices.

Your continued use of the Website after the posting of any revised Policy constitutes your agreement to the revised Policy. If we make any material changes to this Policy, we will provide notice on the Website or by other means as appropriate.

Information We Collect of Customer Provides to Us:

We collect personal information from you when you shop online or visit our website, including:

  • Personal Identifiers, such as your name, email address, postal address, and phone number.
  • Commercial and Financial Information, such as your purchases, credit card or debit card number, and signature.
  • Characteristics of Protected Classifications, such as your age and military or veteran status.
  • Inferences, such as inferences we make based on your other personal information.

We are committed to protecting your privacy and will not attempt to reidentify any deidentified personal information that we process.

Information Collected Automatically:

Bluegrass Brothers collects certain information automatically when you visit our website, such as your IP address, browsing history, and interactions with our website. We also collect geolocation data using browser cookies and other unique personal identifiers.

To improve your experience on our site, we use cookies that help you stay logged in and remember items in your cart. We also use third-party cookies for advertising and analytics purposes. You can control these cookies through your browser settings.

If you prefer not to have your online activity tracked, your browser settings may allow you to automatically transmit the Global Privacy Control (GPC) signal to online services you visit. 

When we detect such a signal, we place a U.S. Privacy String setting in your browser to ensure that any third party that respects the GPC signal will not track your activity on our website. GPC is supported by certain internet browsers or as a browser extension. To enable GPC, please refer to your browser's settings.

Information From Other Sources:

At Bluegrass Brothers, we may collect personal information about you from third-party sources, such as recruitment services and social networks. This information may include your name, email address, phone number, and other relevant information. We use this information to enhance and personalize your experience with us, and to provide you with relevant information about our products and services.

We ensure that any third-party sources from which we collect information have obtained your consent to share your information with us. If you have any concerns or questions about how we collect or use your information, please contact us at

How Long Do We Keep Your Data:

We take data retention seriously and ensure that we do not keep your data for any longer than necessary. We will keep your Personal Information while you have an account with us or while we are providing products to you. After that, we will keep your Personal Information for as long as it is necessary for the purposes mentioned in this policy, such as responding to any questions, complaints, or claims made by you, maintaining a record of your transactions for reporting purposes, and complying with legal obligations.

Different retention periods apply for different types of Personal Information. For regulatory compliance purposes, we will keep the categories of Personal Information identified in the section titled “What Personal Information do we collect and how is it collected?” for a maximum of 7 years. We will delete or anonymize your Personal Information when we have no ongoing legitimate business need to process it. If deletion or anonymization is not possible, for instance, because your Personal Information has been stored in backup archives, we will securely store your Personal Information and isolate it from any further processing until deletion is possible.

Additional Questions & Filing Complaints:

If you require further information about Bluegrass Brothers' Privacy Policy or have a complaint or concern about our company's handling of your personal information, please feel free to contact us by email at or on our website. Our team is dedicated to addressing any concerns you may have as quickly and efficiently as possible, and we take all complaints seriously.